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Jessica Neira | Brand Strategist

Jessica Neira | Brand Strategist

About

Hi! I’m an award-winning, New York–based brand strategist with global experience and a knack for making brands matter.

My Career

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My Career 〰️

Strategist with 10+ years shaping culturally resonant, insight-driven campaigns for global brands across CPG, alcoholic beverages, tech, and healthcare.

I bridge consumer truth, cultural relevance, and creative opportunity, turning strategy into work that not only performs, but matters. Known for driving brand growth, unlocking new business, and elevating creative output across leading agencies.

Work recognized with 7 Effie Awards, a D&AD Wood Pencil, and a Cannes Lions shortlist. Collaborative and culturally attuned, with a global perspective and a strong point of view on how brands show up in people’s lives.

When I’m off-duty, I’m falling for indie films, practicing piano until the neighbors approve and turning scraps into art collages.

A few shout-outs

“JESS IS AN EXPERIENCED SENIOR PLANNER WITH A RARE BALANCE OF STRONG QUANT AND QUAL SKILLS, AND SHE BRINGS A LEVEL OF DILIGENCE AND RELIABILITY THAT MAKES EVERY TEAM BETTER. JESS CONSISTENTLY DELIVERS 110%- ALWAYS PREPARED, ALWAYS THOUGHTFUL, ALWAYS WITH A GREAT ATTITUDE. SHE'S A TRUE TEAM PLAYER WHO SEEKS OUT FEEDBACK, APPLIES IT QUICKLY, AND IS GENUINELY COMMITTED TO HER OWN GROWTH. OVER OUR TIME TOGETHER I WATCHED HER BECOME A STRONG, CONFIDENT PRESENTER AND REALLY FIND HER VOICE. ABOVE ALL, JESS IS JUST A WONDERFUL HUMAN. THOUGHTFUL, GENEROUS, THE PERSON WHO REMEMBERS EVERYONE'S BIRTHDAY. ANY TEAM WOULD BE LUCKY TO HAVE HER.”

- LAUREN FRIEZO, BBH NEW YORK | GROUP STRATEGY DIRECTOR

“JESS CARES. ABOUT THE WORK AND THE PEOPLE WHO MAKE IT. SHE IS HUNGRY TO LEARN, FANTASTICALLY SELF MOTIVATED, AND GREAT FUN TO BE AROUND. SHE HAS THE INVALUABLE STRATEGIC GIFT OF BRINGING UNEXPECTED ANGLES TO A PROBLEM AND HELPING CREATIVES SEE SOMETHING WITH FRESH EYES.”

- HARRY GUILD, BBH NEW YORK | STRATEGY DIRECTOR

“I HAD THE PLEASURE OF MANAGING JESSICA ON A B2B PROJECT FOR CVS, WHERE OUR TEAM WAS TASKED WITH CONDUCting INTERVIEWS AND DISTILLING COMPLEX INFORMATION FOR TWO CORE HEALTH INSURANCE PRODUCT - WORK THAT REQUIRED CLARITY AND DEEP STRATEGIC THINKING. SHE WAS DILIGENT, CURIOUS, PRECISE AND THOUGHTFUL. EVERY CLIENT PROBLEM WAS TREATED WIRH RIGOR. SHE ASKED THE RIGHT QUESTIONS AND ALWAYS WENT ONE LAYER DEEPER. THE INTERNAL AGENCY WAS INSPIRED BY HER APPROACH, AND RHE WORK REFLECTED THAT. JESS CARRIES BOTH THE CHARACTER AND THE TALENT OF A GREAT STRATEGIST. SHE INTERROGATES THE PROBLEM, STAYS CURIOUS ABOUT THE AUDIENCE, AND DELIVERS INSIGHTS THAT ARE SHARP AND HUMAN. SHE’S ALSO INCREDIBLY QUICK, YER TASTEFULLY MEASURED. SIMPLY BECAUSE SHE WANTS IT MORE, EVERYONE AROUND HER BENEFITS.”

- TIMANNI WALKER, BBH NEW YORK | FORMER STRATEGY DIRECTOR