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Jessica Neira | Brand Strategist

Jessica Neira | Brand Strategist

Let’s connect!

I appreciate you taking the time to check out my portfolio.

I’m also excited about the chance to partner soon.

LinkedIn
Here

email
ajessicaneira@gmail.com

My Career

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My Career 〰️

Strategist with 10+ years shaping culturally resonant, insight-driven campaigns for global brands across CPG, alcoholic beverages, tech, and healthcare.

I bridge consumer truth, cultural relevance, and creative opportunity, turning strategy into work that not only performs, but matters. Known for driving brand growth, unlocking new business, and elevating creative output across leading agencies.

Work recognized with 7 Effie Awards, a D&AD Wood Pencil, and a Cannes Lions shortlist. Collaborative and culturally attuned, with a global perspective and a strong point of view on how brands show up in people’s lives.

When I’m off-duty, I’m falling for indie films, practicing piano until the neighbors approve and turning scraps into art collages.

A few shout-outs

“I HAD THE PLEASURE OF WORKING WITH JESSICA, AND I CAN SAY WITHOUT HESITATION THAT SHE IS ONE OF THE MOST DEDICATED AND PASSIONATE STRATEGISTS I’VE ENCOUNTERED IN ADVERTISING. JESSICA IS INCREDIBLY HARDWORKING AND BRINGS A RARE LEVEL OF GENUINE LOVE FOR THE CRAFT. THIS ISN’T JUST A CAREER FOR HER, IT’S A TRUE PASSION. SHE IS DEEPLY MOTIVATED BY CREATIVE EXCELLENCE AND IS ALWAYS PUSHING FOR WORK THAT DOESN’T JUST PERFORM, BUT EARNS ATTENTION AND MAKES HEADLINES.
WHAT SETS JESSICA APART IS HER RELIABILITY AND FOLLOW-THROUGH. WHEN A MEETING ENDS AND THERE’S A DELIVERABLE ON THE TABLE, YOU NEVER HAVE TO WONDER IF IT WILL GET DONE. SHE’S ALREADY ON IT. HER LEVEL OF OWNERSHIP AND COMMITMENT IS EXCEPTIONAL. SHE ALSO BRINGS A STRONG GROWTH MINDSET TO EVERYTHING SHE DOES. JESSICA ACTIVELY SEEKS FEEDBACK AND USES IT TO CONTINUOUSLY SHARPEN HER THINKING AND ELEVATE THE WORK. THAT DRIVE HAS BEEN ESPECIALLY VALUABLE AS WE’VE PARTNERED ON HIGH-STAKES, OFTEN CHALLENGING TURNAROUNDS FOR SOME OF AMERICA’S MOST ICONIC BRANDS.
ON TOP OF THAT, JESSICA’S FOUNDATION IN THE RIGOR OF PACKAGED GOODS GIVES HER A DISCIPLINED, STRATEGIC APPROACH THAT BALANCES CREATIVITY WITH EFFECTIVENESS, A COMBINATION THAT’S NOT EASY TO FIND. ANY TEAM WOULD BE LUCKY TO HAVE JESSICA LEADING STRATEGY.
SHE RAISES THE BAR FOR BOTH THE WORK AND THE PEOPLE AROUND HER.”

- JENNIFER BALDWIN, BBH NEW YORK | HEAD OF STRATEGY

“JESS IS AN EXPERIENCED SENIOR PLANNER WITH A RARE BALANCE OF STRONG QUANT AND QUAL SKILLS, AND SHE BRINGS A LEVEL OF DILIGENCE AND RELIABILITY THAT MAKES EVERY TEAM BETTER. JESS CONSISTENTLY DELIVERS 110%- ALWAYS PREPARED, ALWAYS THOUGHTFUL, ALWAYS WITH A GREAT ATTITUDE. SHE'S A TRUE TEAM PLAYER WHO SEEKS OUT FEEDBACK, APPLIES IT QUICKLY, AND IS GENUINELY COMMITTED TO HER OWN GROWTH. OVER OUR TIME TOGETHER I WATCHED HER BECOME A STRONG, CONFIDENT PRESENTER AND REALLY FIND HER VOICE. ABOVE ALL, JESS IS JUST A WONDERFUL HUMAN. THOUGHTFUL, GENEROUS, THE PERSON WHO REMEMBERS EVERYONE'S BIRTHDAY. ANY TEAM WOULD BE LUCKY TO HAVE HER.”

- LAUREN FRIEZO, BBH NEW YORK | GROUP STRATEGY DIRECTOR

“JESS CARES. ABOUT THE WORK AND THE PEOPLE WHO MAKE IT. SHE IS HUNGRY TO LEARN, FANTASTICALLY SELF MOTIVATED, AND GREAT FUN TO BE AROUND. SHE HAS THE INVALUABLE STRATEGIC GIFT OF BRINGING UNEXPECTED ANGLES TO A PROBLEM AND HELPING CREATIVES SEE SOMETHING WITH FRESH EYES.”

- HARRY GUILD, BBH NEW YORK | STRATEGY DIRECTOR

“I HAD THE PLEASURE OF MANAGING JESSICA ON A B2B PROJECT FOR CVS, WHERE OUR TEAM WAS TASKED WITH CONDUCting INTERVIEWS AND DISTILLING COMPLEX INFORMATION FOR TWO CORE HEALTH INSURANCE PRODUCT - WORK THAT REQUIRED CLARITY AND DEEP STRATEGIC THINKING. SHE WAS DILIGENT, CURIOUS, PRECISE AND THOUGHTFUL. EVERY CLIENT PROBLEM WAS TREATED WIRH RIGOR. SHE ASKED THE RIGHT QUESTIONS AND ALWAYS WENT ONE LAYER DEEPER. THE INTERNAL AGENCY WAS INSPIRED BY HER APPROACH, AND RHE WORK REFLECTED THAT. JESS CARRIES BOTH THE CHARACTER AND THE TALENT OF A GREAT STRATEGIST. SHE INTERROGATES THE PROBLEM, STAYS CURIOUS ABOUT THE AUDIENCE, AND DELIVERS INSIGHTS THAT ARE SHARP AND HUMAN. SHE’S ALSO INCREDIBLY QUICK, YER TASTEFULLY MEASURED. SIMPLY BECAUSE SHE WANTS IT MORE, EVERYONE AROUND HER BENEFITS.”

- TIMANNI WALKER, BBH NEW YORK | FORMER STRATEGY DIRECTOR